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Why should brands build content community ?

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Builds Trust among your users
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Creates your own distribution channel
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Results in declining Meta & Google Ad spends
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Helps in lowering spends on Influencers
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Brings out an approachable personality to the brand
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Unique content builds engagement
Why couldn't do it before ?

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Expensive
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Very promotional
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No SME
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High prod costs
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SMM very expensive
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Time consuming
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